Recent Tear Sheets
Here are a few recent tear sheets of recent projects...
A large portion of my Spring this year was working on a cool project with Gary McCartie Productions for the Township of Esquimalt on a new tourism initiative called "My Esquimalt". The goal was to develop a library of new custom imagery showcasing the best that Esquimalt has to offer, and then use them to develop a new set of marketing material for the Township. Over the course of 5-6 weeks, I shot over 2500 images of all aspects of the community from landscapes to sports, recreation to history and more. Here is a before & after view of one of Esquimalt's marketing materials prior to this new initiative...
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/old-new-esquimalt.jpg)
In addition to this 4x9 rack card, Gary and his excellent team of web developers and designers cranked out a beautiful 17x22 inch full-colour "Esquimalt Explorer" map of the Township that's chock full of images, 7 beautiful full-colour walking tour brochures, and a new website dedicated to marketing Esquimalt to tourists from near and far, and to residents of the Victoria area as well. Check out the website here: My Esquimalt. Here are a few examples of the pieces mentioned:
Website:
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/my-esquimalt.jpg)
Walking Tours:
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/my-esquimalt-tours.jpg)
A few other recent tear sheets:
The Access Fund used an image of mine for their website and a brochure on a new national campaign to raise funds to purchase threatened climbing areas:
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/access-fund.jpg)
Finally, Parks Canada selected two of my images from recent assignments to feature in their new National Brochure. They selected only 8 images from their national image collection to showcase our national parks, and I was truly honoured to have these images chosen, including one for the front cover and a double page spread:
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/pc-national-1.JPG)
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/pc-national-4.JPG)
Cheers, Josh
Copyright © 2009 Josh McCulloch.
More... Click here for full post and comments
A large portion of my Spring this year was working on a cool project with Gary McCartie Productions for the Township of Esquimalt on a new tourism initiative called "My Esquimalt". The goal was to develop a library of new custom imagery showcasing the best that Esquimalt has to offer, and then use them to develop a new set of marketing material for the Township. Over the course of 5-6 weeks, I shot over 2500 images of all aspects of the community from landscapes to sports, recreation to history and more. Here is a before & after view of one of Esquimalt's marketing materials prior to this new initiative...
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/old-new-esquimalt.jpg)
In addition to this 4x9 rack card, Gary and his excellent team of web developers and designers cranked out a beautiful 17x22 inch full-colour "Esquimalt Explorer" map of the Township that's chock full of images, 7 beautiful full-colour walking tour brochures, and a new website dedicated to marketing Esquimalt to tourists from near and far, and to residents of the Victoria area as well. Check out the website here: My Esquimalt. Here are a few examples of the pieces mentioned:
Website:
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/my-esquimalt.jpg)
Walking Tours:
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/my-esquimalt-tours.jpg)
A few other recent tear sheets:
The Access Fund used an image of mine for their website and a brochure on a new national campaign to raise funds to purchase threatened climbing areas:
![](http://www.joshmcculloch.com/media/blog_media/090825_new-published/access-fund.jpg)
Finally, Parks Canada selected two of my images from recent assignments to feature in their new National Brochure. They selected only 8 images from their national image collection to showcase our national parks, and I was truly honoured to have these images chosen, including one for the front cover and a double page spread:
Cheers, Josh
Copyright © 2009 Josh McCulloch.
More... Click here for full post and comments