Tuesday, August 25, 2009

Recent Tear Sheets

Here are a few recent tear sheets of recent projects...

A large portion of my Spring this year was working on a cool project with Gary McCartie Productions for the Township of Esquimalt on a new tourism initiative called "My Esquimalt". The goal was to develop a library of new custom imagery showcasing the best that Esquimalt has to offer, and then use them to develop a new set of marketing material for the Township. Over the course of 5-6 weeks, I shot over 2500 images of all aspects of the community from landscapes to sports, recreation to history and more. Here is a before & after view of one of Esquimalt's marketing materials prior to this new initiative...

In addition to this 4x9 rack card, Gary and his excellent team of web developers and designers cranked out a beautiful 17x22 inch full-colour "Esquimalt Explorer" map of the Township that's chock full of images, 7 beautiful full-colour walking tour brochures, and a new website dedicated to marketing Esquimalt to tourists from near and far, and to residents of the Victoria area as well. Check out the website here: My Esquimalt. Here are a few examples of the pieces mentioned:


Walking Tours:

A few other recent tear sheets:

The Access Fund used an image of mine for their website and a brochure on a new national campaign to raise funds to purchase threatened climbing areas:

Finally, Parks Canada selected two of my images from recent assignments to feature in their new National Brochure. They selected only 8 images from their national image collection to showcase our national parks, and I was truly honoured to have these images chosen, including one for the front cover and a double page spread:

Cheers, Josh
Copyright © 2009 Josh McCulloch.

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